Along with the basic facts (address, description, pictures), Marc gives his blog readers some interesting tidbits about the featured bookstore. Like how one hosts school fieldtrips; one started a nonprofit to provide free books and bikes to at-risk youth; one is the oldest bookstore in the state of Virginia. He does a great job of getting to the heart of a particular bookstore and providing a brief image of all it has to offer.
And now I'm curious about the author. Nice marketing style, Marc.
Are there any indie bookstores you recommend in your area?